What is a publishing platform?



Hi there. I am John Bond from Riverwinds Consulting
and this is Publishing Defined. Today I am going to talk about platforms in
publishing. Platforms have become a very common term,
perhaps overused or over applied, or misunderstood. Broadly, platform can be defined, as the CEO
of Applico did, as a business model that creates value by facilitating exchanges between two
or more groups usually consumers and producers of a given value. In publishing, platforms can be applied in
two different ways to authors or to publishing companies. First for authors. A platform when applied to authors broadly
means the totality of the work that they have written or published, along with their promotional
efforts to sell books based on their credentials. In this instance, platform becomes more a
concept than a place or a thing. In this sense, author platforms encompass
an author’s message, branding, visibility, as well as the body of their work. In a different application, an author may
use either the platforms from Amazon CreateSpace or KDP (Kindle Direct Publishing) or Ingram
IngramSpark or Lightning Source as their vehicle to publish their book. Second, a publisher may use the term platform
as a synonym for their website or to encompass the body of their digital or publishing offerings. Their use of the term likely includes the
connection or interfacing with their readers or customers and could include their social
media efforts. It might also include apps and other digital
offerings. Platform can also mean, to some, a set of
tools, environment, or infrastructure. To most, it is a broad net that includes many
moving parts not just a website or a list of books. Well that’s it. I am a publishing consultant and work with
associations, publishers, and individuals on a host of content related challenges. Reach out to me at RiverwindsConsulting.com
with your questions. Hit the Like button below if you enjoyed this
video. Please subscribe to my YouTube channel or
click here to see my video on content hubs. And make comments below. Thank so much and take care.

One thought on “What is a publishing platform?

  1. A fella showing up at a busy corner and starts blasting out loud, with or without a megaphone, is drawing attention to be heard – but that doesn't make that street corner a platform.

    A stage at a theatre is a platform to perform, & if owned privately it should be allowed to determine who or what will perform there.

    But, if in public it shouldn't restrain people in general to perform whatever they wish to express within acceptable norms of decency.

    Now then, if the stage is owned privately, could the owner charge different prices to be allowed access to the stage.

    The owners owns the stage & where it is but not the audience who will attend.

    For a small attendance, costs aren't as big a factor as larger ones requiring services & security.

    But, controlling charges to performers (whether in cash, or trade for service, or even agreed upon terms of agreement) in order to distinguish who can perform, in private or public, in order to inhibit views to be expressed IS the point that is being debated between the media giants these days.

    —————
    (( some intial thought on the subject being flouted about these days ))

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