The basics of content writing: 8 tips that
will make you stand out Content writing is a tedious job. Starting
out with no prior experience and being compelled to deliver fresh, original content as and
when required can seem very intimidating. It’s one thing to have a writing habit and
a flair with words; and an entirely different thing to be able to reproduce that flair in
every article you write. Everyone has a unique style and different
methods of producing content – however there is a common ground that every writer can tread
on for a smooth, unhindered experience. Here are a few workarounds and common mistakes
that content writers should avoid. The Headline: Let’s face it. Most people
either skip or sift through articles at breakneck speed without focussing explicitly on the
dexterities that you might have put in. Thus, a proper headline becomes very essential;
it is what most readers will use to form an impression about the rest of the article.
A good headline should outline the essence of the article in a few words and grab eyeballs
at the same time, but without being too sensational or amount to clickbait.
The Opening Paragraph: Clearly, the second most important part of the entire write-up
barring the headline. This should aptly present the central idea of the article but without
revealing its entire subtext. Design and aesthetics: An important factor
in the age of overflowing content on the Internet. Not everything has to be Times New Roman. Flashy
fonts and mellow formatting styles do a lot more for boosting the reach of the article
than it is given credit for. Research: Each article should be backed by
extensive sincere research. As a rule of thumb, you should know at least 50% more than what
you finally put in the article. Honest research goes a long way in establishing a connection
with sincere readers and it creates an impression of future dependability.
Focussing on a single purpose: You should identify one key message that is meant to
be sent out. Digressing from that leads to conflicted plotlines and fails to make the
desired impact on the readers, confusing them instead.
Optimising digital content: In the digital age, not creating content with regard to search
engine optimisation is a grave mistake. Sensitizing articles to keywords makes the article visible
in the sea of the world wide web and enhances viewership. Effective content writing is instrumental
in turning site surfers into potential customers. At the end of the day, quality matters over
quantity. It doesn’t matter if you’re getting 4 articles done a day; unless you
create something unique and can write with an authority capable of shaping and changing
perspectives, all is null and void.