Self-Publishing vs Traditional Book Publishing Deals



think you need a traditional book deal for people to take your book seriously stick around I'll share why I wouldn't take a traditional book deal and why you probably don't want to either either I'm Julie broad of book launchers calm being rejected by a traditional publisher was the best thing that ever happened to me she doesn't have her own TV show pass self-publishing was far more beneficial for three reasons number one I made way more money self-publishing I'll share some specific numbers in a second number two I wrote about the exact subject I wanted to write about the traditional publishers I spoke with actually rejected my book idea saying there was already too many generic real estate investing books on the market the idea Wiley Canada gave me to write about was actually kind of lame and I'm glad I didn't get a deal to write that book number three I retained all rights and full control over the book you'll see why that's important in a second let's talk money first just self publish my first book I invested a total of twelve thousand eight hundred dollars when you include hiring a PR company that's with me doing all the legwork to research the steps hire everyone set up accounts upload all my files and project manage the entire process it was a giant pain and it took more than a few hundred hours to do forget about just the writing I also made some huge mistakes including one that cost me bookstore distribution in the province of Alberta you can see a video about that one right here and another mistake that cost me $1,200 in returned book charges you can see about that mistake here it was worth it but if a company like book launchers had been around in 2013 I would have happily paid them that money and more to do it all for me but money in the last four years I've made more than sixty three thousand dollars from the sale of more than cash flow and that's just from Amazon and book stores I've also made thousands of dollars selling books at the back of the room where I've spoken or where I've had a booth because I owned my book I was also able to use it as currency and I traded copies of my book for more than thirty thousand dollars worth of magazine advertising space harder to measure is the massive credibility the book lent my husband a micelle which contributed to us raising a few million dollars for buying real estate there were also media interviews I couldn't get before the book and the ease that we started to fill every workshop and program after the book came out and of course the book also opened the door to conversations with different production companies about TV shows nothing was a fit but fun to have those conversations and explore the possibilities it's not a stretch to say the book has easily generated more than a hundred and fifty thousand dollars direct to my pocket indirect it's a lot more challenging to estimate but it's even more than that now some of these financial benefits would have come about with a traditional publisher absolutely but not all of them if I'd been given a traditional publishing deal I would have had to compromise on the subject matter of the book which would have made the book much less impactful I also would have made less than ten thousand dollars from the same quantity of book sales I think that's so stunning when you think about that hey I also couldn't have easily used my books as currency to trade for advertising because I would have had to pay retail price to the publisher to buy copies of my book to do the deal it cost me four dollars in something to buy each book from the print-on-demand publisher it would have cost me closer to fifteen to buy it from the publisher and I would have been limited in what I could use my content for in terms of repurposing it for other courses and talks and other things like that maybe traditional publishing is right for you but quite likely it's not there are fewer traditional deals being done now and a deal takes a long time do you usually need an agent finding one takes time then you write a book proposal and shop it around that takes time then contract negotiations if you start now two years from now you might you might have your book out with self-publishing you could have a book out in the next six to twelve months the big benefit of pursuing a traditional publishing deal is ease of distribution and that is a problem we're working really hard at book launchers to help solve for self-published clients in a way that nobody else is doing but the reality is that if you traditionally publish your book it's a lot more likely to be carried in bookstores you're also more likely to be eligible for the huge bestseller lists like New York Times and Wall Street Journal and the traditional publisher does take a risk on your book footing the bill for the team that will take your book from concept to print but in many cases to get a deal done you may have to agree to buy up to five thousand copies of your book at retail from the publisher we have several friends that have garages full of their books years after they came out that's how the publisher covers their risk in giving you a book deal but here's two big things and this is why I don't think you need to do a traditional book deal anymore number one and this is huge you the author are still 99% responsible for marketing let me repeat that part because it's so important and most authors do not realize it even with a traditional publishing deal the author is almost entirely responsible for marketing the book in other words you do all the sales work and you write the book and they take 85% of the revenue sound fair the other reason number 2 readers don't care readers do not care if your book is published by a traditional publisher or not all they care about is what's in it for them and is the book done professionally very few authors will receive the opportunity to be traditionally published even if you want to be publishers want sure things which mean you need to be at a level of Fame before you even contact the publisher to land a good deal you're more likely to find yourself offered a hybrid deal which is essentially where you foot some or all of the upfront costs and give up a chunk of the royalty in exchange for working with a publisher what does this mean put bluntly you take all the risk you still have to do all the work or almost all the work to write and market your book and then if you succeed you give a bunch of your profits to someone else sounds like a good deal to someone other than you at least to me I do know some authors who are happy with being published by a traditional publisher but I've watched a lot of my friends get book deals and ultimately be very unhappy about it one friend even had their book republished word-for-word under another person's name a new introduction was added the title was changed but it's 95 percent his book now being sold under someone else's name and they can do that because they own the content it's a true story another friend bought his book back from the publisher because he was tired of them limiting what he could do with the brand and Jim kook roll of the sell more book show was recently pleading with his listeners to buy his last seventy copies of his book so he could be freed from his oppressors his publisher traditional publishing is a broken model and it doesn't offer the advantages people think it does a lot of people envision that all they have to do is write a book and this big company takes care of the rest this just isn't truth isn't true it's not true but it is a lot of work and it's nice to know a professional team is taking care of all the details to help you create a fantastic book that will make you look good help you build your business and achieve your goals which is what we do at book launchers and you keep all royalties and complete ownership want to know more get me up at book launchers calm right after you smash that thumbs up button if you liked this video and of course subscribe to the channel so we can hang out more often a new video every Friday see you then he doesn't change his underwear play

12 thoughts on “Self-Publishing vs Traditional Book Publishing Deals

  1. Book Launchers helps entrepreneurs and professionals self-publish non-fiction books that grow their business. You own 100% of the content, have total creative control, and keep all the royalties. Our publishing team is YOUR publishing team.

    Find out how we can help you write, publish, and sell a book to grow your business:
    http://booklaunchers.com/application

    Watch here more videos on selling books on Amazon:
    http://www.youtube.com/playlist?list=PLh6B5bRioc1yx_ppKeCUD0bOdsWo4pz7L

  2. Yes. I contact the traditional publisher, they ask for agent to submit the nook. And they really paid poorly. I thought this was only happened in my country, looks like they are all the same.

  3. Hi Julie, Can you suggest a not-too-expensive source to promote my book of humorous observations (not non-fiction) ? – I don't really have much time to promote it myself

  4. Great video! Great content! And the audio is on point! Love it! Did you up grade the mic? Video editing awesome quality:)

  5. WOW! Hi Julie! There's so much money that goes into self-publishing, but you were determined and succeeded – WOW!. You're such an inspiration to me. It seems self-publishing is the way to go..👍😁

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