No Content Books Amazon | The Winning Formula for a Book Description

– Have you been publishing
no content books for a while? If you have, have you seen some issues when it comes to sales? Maybe you have a handful
of no content books that aren’t quite doing so well. I might just have the solution that will get it to where you can get your no content
book selling in no time. So make sure that you stay
tuned to today’s video. Welcome to Self-Publishing with Dale where you’ll learn how to
publish books that sell and build an unstoppable author brand. And if you wanna learn
all about self-publishing on various platforms
including Amazon KDP to Lulu to Smashwords to drop the
digital publish drive, and beyond make sure that you
subscribe to this channel, and hit the little bell notification so that way you don’t
miss a single live video, kind of like what we’re doing right now. Working without a net every now and then, it can kind of be discouraging, but I’m not gonna let that stop me so in any event, we’re
talking about no content books and how to get the winning
formula for a book description. Before we do shift into that, I wanna let you know
stick around to the end because I’m gonna have a juicy
bonus tip towards the end. Yeah that’s right, a juicy bonus tip. And the reason I’m gonna
have that juicy bonus tip is it’s gonna really help you stand apart from the
competition that’s out there. So what are no content books? I’m gonna summarize this. Now, we’re gonna take no content
books and low content books and pull them off the side. Low content books, we’re gonna
talk about in another day. There’s a little bit more work involved with low content books. No content books essentially
are diaries, journals, and notebooks, any kind of
blank book, sketchbooks, things that require your
audience to fill in. It’s primarily focused on print-on-demand. We’re not talking about
e-books or audiobooks today, Just the no content book niche. so I wanted to kind of cover that so that way if anybody’s like, “Oh, what are no content books?” You can kind of get an idea
of what we’re dealing with. So we’re just creating an
evergreen product of sorts to where people are always
gonna come back and buy because let’s face it I can go out, and buy this book by Bill Latoria, and I’m just gonna buy it once because as soon as I have it, I own it. Whereas, something as simple
as say a journal like this, I’m gonna burn through this
and chances are pretty likely, I’m gonna go back and order if I really like the book enough. So that’s what no content books are. This is the deal. There are four selling
factors of a no content book and it starts out with the niche. Wow when I say niche, and if I say niche, please, you know, don’t
burn me at the stake, okay, every now and then I slip up, but the niche is the type of content that you’re putting out, the audience you’re trying to reach. And I often see people in the no content book publishing industry just trying to put out everyday journals, and they’re putting out
these everyday blank books, and that’s all well and good, but you’re gonna have to drill down deeper because I mean what’s to stop somebody from going to the nearest
corner store or Walmart, or anywhere else, and picking
up just a blank notebook. That’s why you really got a niche it down and we’ve talked about this
in previous broadcasts. Even my wife has talked about
this on her channel too. The next one is gonna be the cover. I’ve said this so many times ad nauseam. The book cover is gonna
be the thing that sells because if you don’t have
that book cover dialed in, in the niche picked appropriately, then chances are likely no
one’s gonna wanna buy it. It’s like, “Oh, here’s another
book with lines in it.” “Why, I’m just gonna go
to the corner store.” Whereas, that book cover is
gonna make you stand apart from just this regular old blank book that people can normally buy over anywhere that they want to. The next thing is gonna be price point. Three price point, okay. If you have it too low, then sure maybe you’ll get some sales, but then there’s gonna be like well, “Jesus isn’t worth it.” So if you go too high
though, someone’s gonna go, “Why is he charging 29.99 for a book “that just has lines
and has a killer cover?” So sometimes price point
can make or break you. There are exceptions to the rule. The last one’s gonna be book description. That’s what we’re talking about today and the book description can be something that will make or break, whether someone’s gonna to buy it or not, and also helps to clarify what it is that is inside that book because one of the
worse things can happen, let’s just say that you have
some type of a niche type book, and you accidentally draw in somebody else that’s looking for an actual content book, something that has written
content on the inside of it, be it a story, or
nonfiction, how-to tutorial, whatever it might be,
you got to cover that inside the book description, otherwise you’re gonna
have some angry customers, and be getting a lot of returns. We’re gonna talk about this
whole book description thing. The main problem, lack of sales. We all hate it. It happens in all walks
of self-publishing. We see limited sales. And quite often, I’ve seen so
many people that are trying to come to this no content
book publishing arena here, and they’re just forcing
10 pounds of horse manure into a five-pound bag and they’re going, “I don’t understand it. “I’ve published a thousand
books over the past month, “but I’m not getting a single sale. “Or I’m getting very little sales. “I’m getting $30. “It’s not being worth it.” Well, the lack of sales
can really come down to those four elements and that’s why I wanted to cover those first. So everybody understood, book description is not
gonna be the only thing that holds you back. So part of this winning formula is understanding your niche. What do they want? Okay, that way they can find you as well, and having good book cover, and having a realistic price point, but that book description
also brings it in. So let’s just assume for the
sake of today’s conversation, that we have a good cover,that
we have a good niche, and let’s just say, the
price point is decent, yet no one’s still buying it. We’re gonna focus on
that book description. And fun fact, and this is something that’s even covered in Brian Meeks’s book called “Mastering Amazon Descriptions.” He feels strongly in that
you can put that price point as high as you would like it. Now, this is for content
books, by the way. You could put it as high as you like as long as you are delivering what exactly your audience is looking for, giving that unique value proposition. We’re gonna put a pin in
that little word or phrase because we’re gonna come back
to that in just a moment. Common issues I see. Start out with copy and paste. I know there are some people that are just kind of
focused on just cramming out as much as they can as in the market, and they’re putting 50
iterations of a single cover, and having the same ad copy, and they’re just forcing
it out onto the market. It’s no surprise that when
you have 50 different versions of a particular book,
but the same ad copy, it’s failing across the board because you haven’t taken the time to actually develop the ad copy that’s going to sell for that. So before you start firing
off a ton of these books, you need to get this all dialed in. You have to have your book descriptions so that way, they’re
popping up off the page, and the customer can’t
hardly wait to get over to that checkout, and get
that inside their cart, and into their hands ASAP. One of the best ways you can probably do is slow down your publication process. Fire off one, test the ad copy from one month to the next, and see which one performs the best, and then move forward from there. Wall of text, this is across the board, this is on no content
books to low content books to even full content books. There’s these big long walls of text. Folks, we’re dealing with an era where people want their information now, instant gratification. They want to know without having to just crawl through this
gigantic wall of text, and especially if they just, okay, they’ve already seen the cover, let’s just assume they were searching up, they saw the cover. “Oh, this looks great. “Oh my gosh, there’s ten lines straight “of all these sentences.” That wall of text needs to be broken up. You have to put it together
in bite-sized pieces and I’d even recommend
bullet points for the win. You don’t go too crazy
on your bullet points. You shouldn’t have like a dozen
of them straight in a row, but good six seven bullet points will more than be sufficient for
what you’re shooting for. And poor editing. Ah, ugh, folks, I know it seems like I’m
a shill for Grammarly, and I’m starting to really
enjoy ProWritingAid. Let’s just put this off to the side because you can go get either one of those in the free versions of them, and run your stuff through there, and fix some of these common issues. I’ve seen so many times
that these book descriptions are just horrible. They are just, you’re missing
a lot of those things. Get either the software to do it. Put it through Microsoft Words, you know, spell checker of some sort. You can put it through
any number of things. Hemingway is free online,
just put it through there, and then put it into somebody else’s hands to actually edit it for you
before you put it up there. There’s been some times
that people I’ve coached have come to me and they
show me their product page, and like, “I don’t understand,
why is it not selling?” Well, you’ve got a wall of text. You’ve got a ton of spelling errors. There’s lots of grammatical errors. There’s no doubt why people go, “This is not quite my thing.” Remember, you gotta be professional folks so get it all really good and tied down before you hit that publish button, otherwise you shouldn’t be surprised if you’re not getting any sales. Last but not least is that
unique value proposition. I know it’s like, “Oh man,
I’ve got a blank book.” What else can I say? Use your imagination based
on the niche that you’re in and chances are likely,
you can sell that to them. You get creative, look up good
creative book descriptions, take a look at some of the
successful no content books already crushing it in this business, and study the formula that they have. Now, I’m not telling you to plagiarize. Do not plagiarize
someone’s book description. In fact, chances are likely, you’re gonna get in
trouble, or even worse yet, you’re not gonna get the
same results as them. Those layouts. Model the words that are
being put into there. Make it your own. So, you’ve heard me say it a few times. The book description, the ad
copy, it’s one in the same. This is your opportunity
to sell to your customers. Don’t take this avenue too lightly. You’ve gotta get it to where
people want to buy this. They must buy this. They know it’s their solution. So it’s gonna start off with
some of the common elements that I’ve said with
nonfiction and fiction books, and that is it needs a hook. Get in there. Say what you gotta say to grab their attention and keep it brief. You shouldn’t have like five
sentences right out the rip. No, right at the very beginning, five to six words that tells
them exactly what to expect. The next one’s gonna be the content. Less is more. I know it seems kind of counterintuitive. You would think you
gotta kind of sell them on all these things. Some of my best converting
no content books were literally probably about eight, maybe nine lines of copy, and that’s it. I mean, people are looking
for a book to jot notes in or keep recipes in, so on, and so forth. You don’t need to overthink
your book description. Sometimes it just has to
be just nice and compact. And study, you’ll see that
other people do the same thing. The ones that are the
bestsellers right now, they’re short, but sweet. And then this one right here, another one across the board. Where are you call to actions? Where are you asking them to buy it now, get it now, purchase this,
add this to your cart, and check it out now,
get it in your hands? You’ve gotta guide the browsing customer through the entire experience, otherwise they’re just
casually going through, “Oh well, look at this little book. “Dale Roberts has got
this nice little notebook. “Hm, I’m good.” You say, “Buy it now!” “Oh, of course, I just
read this description. “I’m gonna go ahead and do it.” Put the call-to-action in there. It’s absolutely critical
that you do that for sure. So all of these things really add up, but I said I was gonna get you something, and that is of a bonus tip. And I think that some of you’ve been watching this channel
long enough will know where I’m going with this because it is comes down to getting it to where your
book description pops up off of the product page. It looks different than your competitors and it takes one little step forward, just a little bit more than what the other people are gonna do, but I promise you it’s not too much work. It’s HTML. Now, otherwise known as
hypertext markup language. It’s computers speak with, pretty much it’s coding. You don’t need to learn coding. Good thing is I’mma save you the trouble. You can already see it here on the screen. It is DALELINKS.COM/HTML. This goes over to my website. 100% free, by the way folks on these. You can go over there. There’s a full tutorial by
my lovely assistant, Ava. She actually put the
entire HTML thing together. Or you don’t feel like
going on my website, go over to the Kindlepreneur
website, DALELINKS.COM/HTML2. Either one will work. Either way, use it. I recommend as soon as you copy those and paste it on over
into your KDP dashboard, you hit the publish, double check because sometimes coding goes a little bit south,
and you wanna make sure that it’s all together, and
just where it needs to be. So you’ve got those tools. Use those. How many of you are currently
using an HTML editor? Definitely, would love to hear from you. And if you enjoyed today’s video, make sure that you go down and take a look at this other one where we talk a little bit more in depth about no content book publishing. I am gonna.

10 thoughts on “No Content Books Amazon | The Winning Formula for a Book Description

  1. Learn more about no content book publishing in this video series:

    🍌No Content Book Publishing (2019)

  2. Dale, your channel IS the "winning formula". Thanks for answering my questions tonight buddy!

  3. Timing! I started using the HTML editor right yesterday. This time I've been following also all your points. So, now let's see in the next weeks 🙂 Thank you Dale!

  4. Awesome video! I'm a newcomer into the world of no content book publishing ( I've just created my first cover ), and I'm off to watching all your videos. Good Job, Dale! Thank you for the valuable information

  5. 10 pounds of horse manure… LOL… what a visual! Thanks for sharing your tips. I've only been on KDP for low content about a month and seriously delighted with the amazing opportunity. Getting to list products freely on Amazon, which is a HUGE marketplace – I mean, I'm going to take advantage of it all! I think descriptions are important to back everything else that the customer has seen in their buying process. They are searching via keywords -> click on covers they like -> checking the details and hopefully buying. So hopefully the description does not deter them from adding to cart!

  6. Thanks dale so much.but i have question.
    If i puplish in book directly puplish in kdp?

  7. I think we've talked about this before: no-content books, by definition, will be harder sells, because there any words. Yes, people like journals, but with sites like YT, video journaling* (my new word…hello, Webster!), will make it harder in some instances. I know not everybody has the guts to get in front of a cam, so there's still a market, it's just tightened.

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