masterclass book writing and publishing



hey sterling welcome to another internet marketing masterclass in our series of master classes this is the book publishing master class and this is the one where typically people are the most intimidated because for some reason people just think a book well that's just about impossible to do you know only special people do books only publishing people or you know famous authors do books well believe me with something I'm gonna teach you about tonight called print-on-demand anybody can do a book it's a lot easier than you think I want to go through the process that we use to put our own book out in a different niche last year I'm gonna show you the actual process that we followed step by step by step this is the process that we went through a lot of trial and error you wouldn't believe me if I told you how much trial and error I wish I had had a course like this somebody in an hour or less could tell me exactly what I needed to do so I'm gonna show you a very unique system that we developed and it made it very very easy and now that we're working on other titles it's just we're able to just crank that out so the book publishing abilities that you have today are just amazing compared to anybody in the past I mean even like three or four years ago going all the way back generations before your parents your grandparents generation nobody ever had a shot basically of getting a book out the way we do now so we're a very very special position we're very fortunate generation so the master class objective for tonight is to learn how to pass harness the power of print-on-demand to self publish your own book quickly and easily so print-on-demand what the heck is print-on-demand well years ago in order to publish a book you needed a very large printing press that had a lot of gears and cost a lot of money and used a lot of energy needed a lot of big roll of paper if you've ever seen these movies or TV shows where they had have rolled those huge rolls of paper onto them and it was called gang run printing which meant you had to do a very large quantity I mean just a fire up that press took a lot of time energy money manpower you know technology and it didn't make sense for them to just run one little old book off of one of these huge machines you know it's like firing up an entire huge Factory just to make one small thing it just doesn't didn't make you no cost sense for them but was very cost prohibitive so that really affected the economics of the book publishing world and how do we mean it affected the economics well if you were a small fish like you know you and I are compared to let's say some huge multi-million selling bestseller or something you know author well we we didn't really qualify to get the machine going because it would cost so much money just to even make a large run of these that we didn't catch their attention and if you did happen to catch the attention of a major publishing house then because it cost so much money to float you to get you started you know to kick-start the process they would make sure that they gave you a very very very small royalty and according to the authors have spoken with the publishing company would usually keep the lion's share for themselves so that put you in a position where a you probably couldn't get heard or seen enough to get your book published and even in the unlikely event you did you still really couldn't get you know that the kind of money that you could get doing the self-publishing if you did a big published book in the past and you know you still had to let them do all the promotion it's just before the Internet which is very very difficult so now print-on-demand means that with the digital laser printing whole technological revolution that we're living in companies have sprung up that can print and perfect bind books for quantities as low as one perfect binding means that the spine is actually just like a spine sealed up on a regular book it's not one of these you know you go to your local print shop and get some spiral-bound little book like you would for a presentation for a Chamber of Commerce dinner or something you know what that curly plastic thing and you know spying on the side I'm not talking about that I'm talking about a legitimate book that if you held it in your hands six by nine trade signs with glossy cover UPC barcode on it you know you could not tell the difference if you didn't know which one was which between major publishing house book and your book there's no difference now and because the laser and digital technologies are so much you know less expensive than the big machines excuse me you can even run quantities as low as one and they're still doable so this is where people talk about vanity press where somebody it's a book and publishes it just to be vain just to see their own one copy of it well we're not saying that you should only make one copy we're just saying that the economy of it the economics that the cost of it has changed in such a way that now you can publish as few as one or five or ten or twenty and you don't have to purchase ten thousand at the time and have all you know at one time have all this money invested in your inventory and then fill your garage with boxes and boxes full of your books that you don't have to get rid of you can have them printed on demand right just in time so you can even use the system that I'm going to show you a little while too that we use to upload your you know PDF version and then when an order comes in the system prints one so no order no need to print one so you see how there's no inventory required now it's just really really a really great time to be alive if you're an aspiring book author and I think that all of us you know the fun thing about technology is that it changes life in certain ways I think all of us may be more likely to be aspiring book authors if we knew how easy it can be now so when I say that people you know in a seminar hey raise your hands if you're an aspiring book author if you're a person who you know would one day want to write a book well usually the people who raise their hands are just about the bravest and the boldest in the room because they know in their mind they understand how challenging this usually has been for folks so they're facing down those peers and saying I think I can do it anyway but most of the other people in the room say yeah that's too much trouble I don't think I could do it but when you tell them this is how easy it is then you ask the question again how many aspiring book authors do we have well of a sudden a lot more hands go up why because if I knew it was that easy then maybe I would aspire to be one too so I hope this unlocks in you something deep that even if you you know maybe not didn't think before that it was possible how do you think so now so I'm really really excited to share this with you so let's get into our bullet points for tonight so we want to talk to you about how to get your book printed for a few dollars a copy with no minimums and we already kind of discussed a little bit at where to find content you can easily adapt to reuse and make your own how to quickly choose a topic that will sell and come up how to go up with great title how to get others to do the work for you which is always one that everybody loves and how to get paid to write your own book and this is something I also revealed in the product creation masterclass last week so I'm really loved talking about this so let's take a look at the first bullet how to get your book printed for a few dollars a copy with no minimums well I already told you about print-on-demand right and let me make this font here a lot bigger so you can read it why so print-on-demand or as we call it in the business sometimes p OD printing is a great way to get you started so the place that I use and I recommend is a place called create space.com and create space is actually run by another company you might have heard of called amazon.com so I checked out a couple of the other ones like Lightning Source and some of these other print-on-demand spaces were and we actually went so far as to set up accounts with them and to begin the process just to test it out but nothing was as fast and easy as create space now in a very tiny small master class like this you know I'm not gonna be able to take you through the whole entire great space account signing up and all the stuff because that could take a you know a couple sessions in itself but what I do want to do in this brief masterclass is give you the overview so that you could do it yourself if you need it to and you know keep your eye on your inbox because maybe one day I'll do a full on six-week coaching program like we do sometimes not specifically on this and actually leads you through it but the process I'll give you tonight I'll allow you to certainly watch this masterclass and do it yourself from home giving you everything we're just going through it in a quicker way than we would in a you know huge coaching workshop kind of space so create space is the print-on-demand publishing arm of Amazon the reason it's great to use create space besides the fact that it's got a very easy interface and to do excellent work and they can do the low quantities and everything we look forward to print on the mariner the great thing is that they are connected to and part of Amazon so what does that mean that means that when you finish creating your book on CreateSpace and have it you know printed and sent to you first as a proof and they know your final copies which I'll tell you about a little bit later you can also immediately have it listed on Amazon so it kills two birds with one stone it kills the production as well as the distribution and these are the two big ends of the spectrum here production and distribution and before CreateSpace it was very difficult to glue the two together production means you actually have a book delivered to you and it's in your hand and you have a box of them in your home or in your garage or whatever but distribution means how do you get those copies that you have out into the real world and even in the beginning of the print-on-demand you know era which started you know a couple years ago it's not brand new like this month it's been out for you know in the 2000s it started you still had a problem getting your book out so yeah you could make a smaller run set of copies that's good and it could be done digitally so it's cheaper that's good but what do you do with it when you have it you're still kind of on your own do you go door-to-door to every book store in town I mean you know it it was still a challenge but now with createspace you have the ability to both do production and distribution all in one fell swoop so I'm very excited about create space so all you need to do is get a crazy space account and then when you have that set up you know it's about as complicated as setting up any other account like an Amazon account or you know a hotmail account I mean there's a little bit more complicated than that button but not too much more so if you've ever set up a yahoo account or a Google account or something it's really not that much more complicated and another thing I love about create spaces it has a very user-friendly interface you know obviously it's got great help section it's got a good user interface where it leads you like with a wizard you know what's next to please do this next and when that's done click this but also it's got a really vibrant forum community so you can get in there and you know ask questions and get them answered by other people who've already published their books and believe it or not I actually needed to call help a couple times at create space as we went through the process last year and I got a person on the phone so will wonders never cease right I actually literally got a person on the phone and they helped me with the problem so it's a it's pretty interesting and I really think that Amazon's combination of presence in the market already combined with their new easy-to-use interface for publishing your own books it just makes it a slam-dunk they're really they're just isn't really any other reason to use anything else right in my opinion so let me pull this up for a second here where is our there it is okay so we talked about how to get your book printer for a few dollars a copy with no minimums and that's one of the benefits of using all print-on-demand publishers but especially create space allows you to do that I could order one copy right now I have it printed to myself and I don't mean go to my own page where the book is listed and order one myself I mean ordered from within the create space account system you know order one as an author as a publisher not just like everybody else as a buyer so everybody can go to your Amazon listing and buy it there but I'm saying for you to you know spend a couple dollars of copy and get your own copy any time you want one you can do it with no minimum so that for example what if you're an author I'm sorry what if you're a speaker a consultant somebody who you know has content and maybe you're gonna do a workshop maybe you're gonna do a keynote speech or something you want to have books on the back table so you could go in and as an author you get your discounted price you don't you have to buy full price like everybody else you can order a box 5 10 15 100 and carry them over to the event or have them drop shipped over to the event and then you just have your books there so it's really really cool so we're to find content you can easily adapt reuse and make your own well we talked about this a little bit in the previous class the product creation class but I'm gonna assume that you didn't see that and we'll go over that right now so there's obviously a couple ways to do this we talked about interviews last time interviews are a great way to get information that you don't have so we're starting from if you want to publish a book but you don't even have the information there's the interview process and now a great example of this is a book by gentleman named Michael Littman Li t ma N called conversations with millionaires and I'll tell you the story of Mike's book it's pretty interesting Mike had a radio show and he got a lot of different famous people to be guests on his radio show and it wasn't a very large station it wasn't from from my my memory serves me right from the introduction of the book he said sometimes he didn't even know if hardly anybody was this thing was just one of those small stations but nobody who was you know the the people who were guests they're booking agents are there that their handlers their agents are something they didn't know that it was a small or a large station they just knew it was a radio station so Mike would get in touch to say hey I'd like to interview you on whatever it was K X Y Z or whatever the name of his radio station was would you have so-and-so be a guest on our thing you know and on a show and the guy would say yes and then they booked the guest so he radio interviewed these people and I don't believe he had any intention of turning it into a book it's just that he ended up after a year so having a bunch of different interviews with famous people and I believe if you read the introduction you'll see he decided well why don't I just get these transcribed and put them into a book form and it became a very very high selling you know popular book conversations with millionaires I think I might've even spawned another sequel or two or three but he did that I don't want to say backwards but he did it from not interviews just to write a book he did interviews just to do interviews right just to start with regular old interviews for interviews sake then he decided to get him transcribed so that's one way to do it so you can interview one person or multiple people and you know find out the information that you want but let's say you already have some knowledge but before we do if you have some knowledge do one other way another way to do it is either ghostwriter or private label rights so again this is if you don't want to do the writing yourself this kind of ties into both where to find content and also how to get up is to do the work for you it sort of bleeds over into both topics at the same time so a ghostwriter is someone that you get typically to help you write a book that you you know want to get written that they haven't written yet either in Oxford what that means in a second that means that you're getting somebody to help you write something that has not yet been created whereas private label rights is content that has already been created specifically to be reused and private label private label meanings that you can put your own name on so the the reason that I relate ghostwriters and private label rights together you might say well they don't have anything to do with each other well not in that way but in the way of before the fact private label rights that means it was written before you decided to write a book ghostwriter only writes it after you decided to write a book you see the difference so either taking up stuff that's already been done reformatting it to be in a book and you don't actually need a ghostwriter for that because when you buy the private label rights to that particular content that person just signs off on it they said yeah I wrote that stuff a year ago here you just pay me for the rights and you can just have it and I don't care what you do with it you know so they pre ghostwrote it for you and there's another way of saying where as a ghostwriter is some of you would contact right away and say up front hey listen I'm interested in doing a book on this will you help me write it over will you write it for me or something and usually almost 99% of time that's stuff that hasn't been written yet right so these are another great way to find these things and of course there's the old-fashioned way research it's funny there was a joke back in school where they said you know if you copy off of a book with a to do a book report if you copy out of a book it's plagiarism but if you copy out of ten books it's called a research you know it's just a college joke but the truth is you know a lot of people have written books by researching other books now as long as you understand how to give proper credit using footnotes etc you know that's then you're okay be careful do not plagiarize do not ever you know take anything without permission learn how to quote things and that's why sometimes using book research is difficult for people because they don't know how to attribute which means to say this is how this is where I got this from this passage comes from of the book but if you ever see a proper nonfiction book you'll see a quote inside of it is usually set aside indented maybe even in italics it's got quotes around it's got a little star or a number next to it and the footnote or the back of the book says that particular passage comes from so-and-so's book blah blah blah right so they are attributing it so you want to be careful if you don't not attribute it too well then you're gonna have to you know write your own or you know do research and come up with putting it all in your own words so these are some ways to get content if you don't yet have it you can interview people you can hire a ghostwriter in the present time or you can hire a ghostwriter from the past by buying private label rights content just Google private label rights if you were gonna write a book on how to play guitar typing in guitar private label rights you know and you could find a bunch of material you don't necessarily have to publish it as is in fact I would highly recommend you rewriting it and putting your own spin on it so transcribing interviews hiring someone to do the writing for you either in the past or present I'm doing your own research of course is one great way to do it but well let's say you have your own knowledge base are you already understand what to do you already know you know if it's how to let's say build a birdhouse you already know how to build a bird house you don't need to find out how to build a birdhouse but you do want to turn those then that knowledge into a book so I'm gonna give you my step-by-step process we haven't released this yeah this is our our proprietary process so I'm gonna go through this with you really quickly and I think you'll be very excited about so first you wanna brain dump all your thoughts into bullets typically you can do this on paper or you can do this in that you know notepad and in your computer something but I personally enjoy using a program called mind node on the Mac see my node Pro I don't know if you could see that down here but you can also get free mind mapping software either on the Mac or on the PC and I just make a little window a little you know card on the mind mapping and for each thought I have I just dump each one onto its own unique card kind of like a virtual index card right so it's real easy to do a dump just dump everything out that you know you have to gather your wood together okay so gather wood that's one of your cards another card could be you know decide which kind of bird you're gonna have build your birdhouse for etc etc they don't even have to be in any order just dump out everything you know bullet by bullet so a bullet just means one unique piece of thought one thought that can't be divided any smaller than it is and for some people this is super easy that just gets started they just start writing and boom I'm going to make a whole bunch of cars other people feel the need to try to organize this process upfront they feel like they need to write the book but writing the book is not for right now this is just dumping your thoughts into bullets so you could you do this in any order that it comes out of your brain but don't try to edit just dump your stuff out of your head so you can go randomly or you can go in order but don't be afraid to just put another card in there oh yeah by the way remind people about this you should paint at this color the just whatever way you can it doesn't matter and don't worry about getting it into a right order right now because then you're moving on to a different step so once you'll see all these different steps you'll realize that we're splitting everything apart into as small a step as possible so right now you're not trying to write full sentences you're not trying to edit it for good spelling or grammar that that's the later steps I just want you to dump those thoughts out and scribble them down right birdhouses are fun to make a birdhouse has three parts it's important to use non-toxic glue right these are perfect examples and they're not in any particular order at all they're just there right so next you want to organize your bullets into subject clusters and subject clusters means mean that there are a main thought surrounded by several other thoughts so for example this little thought right here this white square on the upper left of the screen might be a subject cluster called assembling your materials because you'll notice that this card here this black line says get your wood this one says get your nails in your glue this one says it how to get your paint this one says some other stuff and they all kind of cluster around the same similar area called getting your materials together right there might be five or ten or twenty it's about painting well then cluster those around the painting section you see then maybe history of birdhouses and choosing you know which bird to build it for you'll just naturally see that your subjects will cluster together right if you're using index cards just spread them around on the table but start to you know divide these up into different clusters as they suggest themselves to you now the next stage is where you're going to start to put them into order so what the heck is a chrono cluster well it's just a made-up word I have chrono means chronology or chronological order and cluster is the obviously from last time clusters so you're gonna take your subject clusters now let's say you have a couple different subject clusters maybe perhaps I gave an example down here no okay so we talked about assembling your materials then we talked about painting you know and you might have five cards about assembling your materials but 22 cards about painting that's fine it doesn't matter but first you assemble your main sections in order for example you're going to want to put your assembling your materials together getting up going them shopping and buying all your materials and assembling them all together super to be ready to build that subject cluster obviously comes before painting the birdhouse because you don't even have a birdhouse to paint yeah you're still assembling your materials so clearly assemble all your materials together comes before the cluster of paint your birdhouse right you can see how one follows from the other it's just like that's a story you know first boy meets girl then boy loses a girl you can't have boy loses girl before boy ever meets girls it's out of order so you have to put these subject clusters into the best order that you think they should be in don't over stress on any of these steps just let them naturally suggest themselves excuse me to you in the order that seems right you still have time to change the order but assemble first the subject clusters together into the right order then inside of that particular each particular subject cluster you want to put the steps or the cards the sub cards in order as well so if we're talking about let's say a subject cluster number four you decide it was to be the paint your birdhouse one because it's assembled materials you know design your birdhouse build the wood and then step number four would be paint that that's your your order so far well inside of the paint cluster you've got a bunch of different sub bullets and those bullets are maybe paint the roof paint the sides paint the bottom and paint the inside whatever it is right so then you have to find out what order you want those to go in so you might say well the order is I paint the bottom then you paint the sides in the front and then you paint the top okay so then organize those little bullets as well so what you've done is in this step you've actually done two steps you organize the main sections into a chronology that you like and then you've also organized each individual bullet inside of those sections into a chronology that you like and that is your preliminary chrono cluster the whole thing together in that order is a chronic cluster so let's take a look at step four reviewing and locking your preliminary chrono cluster into your chrome cluster final so now that you've got your preliminary chrono cluster together that means that you've got your sections in order and you've got all the bullets inside of those sections also in order this is preliminary this means for that particular time you did it that was your best shot it doesn't mean it's a final lock yet it just means that that's the way it felt the best to put together so you put it away for in your drawer of your desk for a couple days and maybe even give it to some other people who know how to build birdhouses as well and then you take another look at it the more eyes on at this point the better remember it's not a full book you're not asking anybody to look at your book it's more like an outline so if you're at this stage thinking well I have to get all my sentences perfected before I give it to somebody we haven't gotten to that step yet so don't if you're doing that you've moved the head too far this is just preliminary bullets as we showed you earlier birdhouses are fun to make a birdhouse has three parts right use non-toxic glue this is as complicated as it is at this step it's really really just your basic bullets you can flesh out these bullets later when we get to that stage and sentence eyes them as I teach you a little bit later but right now all you're doing is trying to go from a preliminary chronic cluster lock I'm sorry from a preliminary clone Custer into a chronic cluster file and lock that in so now that the section is you know you've done this step take any feedback from anybody else or if you're just doing it by yourself rearrange these a little bit and make sure that you like the sect the the layout the chronology that you have so far and when you like it when you feel that this is the right order to go to I have painting the birdhouse after assembling your materials where it belongs and I you know I have all the different steps inside of each step I like it like this this I can say is now finalized so you lock it and there you go right at that's that stage by the way you may find that you have some that you're just not sure where they go so you can even you know take them out for a while now and maybe save them for later they're not everything even that you dump out in you in your brain dump it has to go into your book by the way so let's take a look at the next step exporting your chronic cluster final into a bullet outline now if you've done this via mind mapping which I highly suggest you attempt to do and there are free mind mapping tools like I said then usually you can find an export to text file function that means that somewhere inside of your program you go export to file export to text save as txt or save as do see something like that you'll have to look in your unique program mom when I use mine's node Pro here on the Mac I think it cost $20 or something um it just has a very easy function or I can take that in mind map and export it into text so whatever way you have to do it even if you're doing index cards let's say then you would you know finalize this into one outline you can write it by hand type it into word doc or whatever so that's your bullet outline now from the bullet outline you're gonna want to send in size your bullets and turn it into a preliminary book flow so sentence size is a word I made up and it's just a word that means to turn your bullets into sentences so let's go back for a second the stage one where I showed you some of the little fake bullets we have about our pretend birdhouse book for me I might've wrote written non-toxic glue that might be my only bullet line for it glue type or non-toxic glue or remember to use non-toxic glue so that's not really a sentence that's just kind of a thought it's like a placeholder thought it floats around in my head non-toxic glue because I don't want the birds to be hurt but if you know toxic glue so now it's time to sentence eyes that so I might actually write out the full sentence of when building a birdhouse , it's important to use non-toxic glue because birds health will be affected if you use toxic glue or to prevent your birds from having an injury , or you know being killed or something use non-toxic glue on all exposed surfaces you can find this non-toxic glue at your local birdhouse supply store period right do you see how I took a little tiny bullet and turned it into actually a sentence I sent and I synthesized that bullet so another bullet just to give you one more example might say color choosing let's just say it's color choosing because I know that there's something I want to say about choosing the color of your birdhouse so for the bullet up my brain dump I might just write down choosing colors but the sentence sized version might be a great way to choose colors is to keep in mind the area that you're going to be having your birdhouse in if you want to be camouflaged choose brown and green but if you're doing it for Robins Robins really enjoy red so make sure you make it red period something like that I've sent in sized that bullet so that already you've got this order remember all of this point 1 section 1 section 2 section 3 etc and he's one of your little bullet points inside there when you have all that and you sentence eyes it each bullet turns into a sentence then you end up with a preliminary book flow and a book flow means this is the actual flow of the text as it will appear in your book now it's still preliminary right it doesn't mean you are locked into it and one of the reasons I love this turning your ideas into a book process that I teach you here in this masterclass one of the reasons I love it so much is at each stage it allows you to bend and change and move and you know it gives you freedom the biggest mistake people make when trying to write a book is sitting down with a blank piece of paper or a blank screen beginning with the first word and somehow miraculously expecting themselves to word by word line by line dump out right out of their heads a completed finished book in completed finished flow format from first word to last word as if such a thing as possible now could it be possible one out of a thousand cases I'm sure but that's not the way usually these things are done people take notes they store them on the next cards they have pieces of paper you know so I'm trying to make these steps as isolated and small as possible so it's very easy to move from one step to the next and you can always go backwards in steps if you need to go back and say you know now that I'm you know about to put this into a pillar in a book flow I just don't like the way these two sections go together so that's okay you can scroll back and go back to the you know before the lock before the chrono cluster lock and change them around so I hope you see how powerful and easy this system is because it breaks everything down into such detail don't think you have to sit and write the whole book we're starting to finish in an afternoon legal pad okay this doesn't usually work that way so once you've got your preliminary book flow this is actually a readable flow you know you don't want to rewrite too much just try to do this stuff as fast as possible because now you review it do you remember how we did that before first you preliminary do something and then you review it for locking later most people try to do the same thing do both steps at the same time it's very difficult because let me tell you about the different size of your brain the right side of your brain they say is your creative side it's very Wild West and it's kind of just amorphous this is where all your ideas float around it's very creative but it's not very structured the left side of your brain is where it's very organized and linear and structured however it's not very creative right so dumping and creating and coming up with stuff that's a very right brain skill coming up with things right so things like a brain dump or you know I sentence sizing these are very creative right brain skills but then things like organizing in chronology or reviewing and locking a preliminary book flow into a final book flow editing that's very left brain so trying to do the right brain side of the equation at the same time that you're doing the left brain side of the equation being creative and critical at the same time is about as easy as putting your foot on the gas and the brake at the same time and expecting your car to go somewhere do you see how they kind of work against each other so when it's right brain time turn off your left brain don't worry about if it makes any sense let it go do not try to critically analyze and edit at the same time you're writing this is the complaint I get from everybody I teach this too well when I'm writing I'm always thinking well that sounds stupid well that doesn't sound good that's not a complete sentence yeah because that's the left brain that's the left side here bringing the critic who's trying to interrupt the artist side who's just working so you have to let the artist say hey critics shut up for a while let me just do my job let me just dump out a bunch of stuff when I'm done then you could take over I'll shut up and you can come in and do the editing and move maneuvering and moving it all around and trimming and all that stuff but if you try to edit with that critical voice while you're trying to you know do creative work that's what makes it almost impossible because you're trying to put your foot on the gas and brake at the same time I hope that makes sense so now that you've turned off your right brain because you know your right brain here is what you're using here in step six and synthesizing right brain how do i creatively turn this bullet into a sense okay so that's a right brain task when that's done you can turn off your right brain move to your left brain and review this for flow grammar all that stuff and then when you have a final lock here when you think okay this reads well there's your book flow font you'll notice here that it says editor you can use the services of an editor if you'd like I also recommend as we did before in their previous step to make sure you have a couple people look at it and now this they can actually read as if it is a book you see because it has sentences now so before you know when you were going to let people review just your you know chrono cluster just your cluster of sections and bullets you kind of have to pick carefully who you're gonna have look at that because if a person is not too savvy or sophisticated and you give them that you say hey I'd like you to review my book and then you had an outline they'll say well this isn't a book this is just an outline you expect to put this out this just got bullet points right you have to say I know I know I'm trying to let you see something that's pre book flow it's not there yet I'm asking you to judge the flow of the information or what we call the information architecture it's you know it's not a full book yet and I know that I'm telling you that just we'll review it for flow not for actual words but now we're talking about the review and locking prolific flow under the book flow final we are reviewing it like it as a book so that's the difference between those two steps now we go to lay out laying out your book flow final into your preliminary layout so book flow means excuse me the word choices the sentence choices if you were reading it out loud that's the book flow if I put my eyeballs on word number one move them all the way down to the end of the book to the final word that's the flow of the book flow but it's not necessarily laid out on pages it could be written one long strolling piece of paper or if you had like a really really long wall you could just read it in magicmarker all along we got one long line on the wall it doesn't it's not laid out in any particular fashion it's just a flow of words but you're gonna take that flow of words called the book flow final now that you've locked it in and you like it and turn it into a prelim layout and usually this is where you would utilize the resources of a layout designer we certainly did it and although you can learn book layout design I don't really see the benefit and you spending a lot of time energy money learning how to do something that only takes a couple hours for a pro to do I'm gonna cost you know 100 to 300 bucks depending on how long your book is so I would definitely use the services of a layout designer and it's easy to just go to an outsourcing place like oDesk or something or just Google book layout book design or layout design or something like that and you know book self-publishing assistants things like that you'll have somebody laying out you'll notice from the picture here that you have two pages one on each side you see so the book flow is just the text you might have a word doc let's say with 100 pages meaning page after page after page in a long up-and-down sequence but a book has a left page and a right page and then you turn the page and there's another left page in the right place so you can clearly see how book flow is not sufficient for a book you have to now lay it out in the page by page format so have somebody do that for you or if you were already really good at that do it yourself and now you do a review lock for this they return to you your preliminary layout and you look at that and usually you can look at that through like for example they'll give you an Adobe PDF document or something and you can view it with two pages one next to each other so right now for example I'll use this I mean Adobe Viewer right now so let me show you if I went to view page display into two page view you can see that there's a left page with step nine on it and a right page with pepper step 10 now this is not laid out for a book by the way this is just a neat you know digital book so it's not really laid out properly for a book but I'm just showing you that they will return it to you in a way that has two different pages that would look similar to this so you'll see that the words will go down to the bottom here so for example the last word on this page is unfinished so if I turn to this page on the right all the way over to the left it would then have this page next right see so that's how that works and if it doesn't make sense just have them explain it to you when they return it to you'll see right away that it's actually pretty easy to understand zoom back in here so we're back to what we were doing before so you're reviewing your preliminary layout again feel free to have other people look at this also have an editor look at it because there's still time to change things for example everybody might have missed that a sentence on page 52 reads funny well you haven't done a final lock yet so you can go backwards in steps and change that because this is also available in a word doc format maybe they give it to you and you go in and we're docking edit it or maybe you just print out make circles on it with a red pen and fax it back to them or FedEx it or something or you can just look at it on the adobe like it is here only only a PDF version and then maybe take a text file and write on page 52 change the sentence right so that you can loop this step as many times as possible they return you the second round of changes this this is prelim layout revised first version and it's still not ready for lock you find some of the problems you send it back again with the changes so you might go through three four five rounds two you have the preliminary layout the way you want it so that now you can lock it as the final layout and now it's locked so now you have your locked layout so what have we done we've made sure that you have all of the bullets in your brain dumped out you have them organized into sequence clustered I'm sorry in two clusters then the clusters in two sequences and then the bullets themselves and the sequences then you've sent and sized those then you've put the death sentences version into the hands of somebody that can lay it onto the layout and now that you've reviewed it on you've done a lot of different steps before you're actually ready to go get it sent to be printed but even now it may not be correct and there are so many things little tiny tweaks and errors and bugs and missing commas or periods or capitalizations or whatever that invariably there are a lot of phases are a lot of stages of revision here so don't be surprised if you go through a lot of this here because that's just part of the process and let me tell you I'm just looking at my shelf here in the office and there are many books that I've paid you know $25.00 full price major publishing house for and I found three or four or five glaring stupid errors typos and things like that and these people have you know six-figure paid editors on staff well because it happens stuff slips through and they correct and revise things in multiple editions so you know if the publishing houses are still letting a little problems you know sneak by it just happens in the book publishing is Jane it's not the end of the world and so don't worry about it if you you know you have a whole bunch of revisions because some of you that are more on you know uh super organized types out there you're gonna get really frustrated and stressed this is taking too long this shouldn't have this many are it's okay it does that's the way it works it may be painful for you but it's just it happens like that so now that you've got you know your your layout final you have your layout designer or yourself uploaded to create space and have them print out a proof a draft copy that means that they send you one physical copy called a proof for you to approve of whether or not you like it so it's not the final version you don't just take that layout and send it up to them and have them return to you 100 copies why because if there's a typo or a goof you just made a hundred times of it so this is your test version to go through it now you actually physically have a book in your hands when they return it to you so you can turn the pages hold it again you know when you're passed around your outline or when you passed around your book flow huh or even if you passed around your layout that was all just on paper you know stapled paper this is the first time you actually have a book book in your hands so again get a couple copies have your friends look at it you'll probably go through a round or two or three of this but finally when you've approved this proof when you have you know reviewed and lock this proof and said okay this layout version is correct then you have your book final again you can use the resources of an editor for this and you take that book file upload it to create space and then because you've checked it a bunch of times it should be ready to go and then you can order you know a bunch of copies and pretty much feel confident that they're ready to go now are you gonna make sure you eliminate all the errors I'll be surprised because almost always invariably something sneaks through but it's not that big of a deal because you know you've just done your best you know and that's all you could do I've even seen somebody made they made a little uh piece of paper they stuck in there and they said this is still our first version even though we've approved it if you find you know a typo of any kind I'll give you a dollar everybody you know it gives me a typo or something to make a little contest out of it if you have a list of subscribers send them to your list or you know have them you know ask some people there if they want to put them in and review it for you and anybody who goes through it and finds errors gets a free copy of the book or maybe you give them something else a free session or something if you're a consultant so that's basically the whole format in a nutshell of how we do what we do here and I think I've answered the question of how to get your book printed where to find the content and how to get others do the work for you so what we've left ourselves with is how to quickly choose a topic that will sell and how to come up with a great title and of course how to get paid to write your own book so how to choose the topic that will sell and how to cope with a great title alright two different but related things so choosing the topic that will sell the easiest way to do this is to choose a topic that will sell by looking at what sells already so you can go to Amazon and if you you know if you wanted to write a book and you already had a topic then you're halfway there you can just double check to make sure that you have a market for it look maybe you want to you know write a book about the history of dirt and nobody's interested in it for you and you don't care if it sells well then skip this step right it doesn't matter knock yourself out and make yourself happy but if you're saying yourself I want to make sure I invest my time energy and money on a topic that I have at least some degree of confidence that it'll sell then take a look at what's already selling just go to Amazon and type in different books and take a look or go to your local book store take a look at what's there and find out especially if you can with the sales stats arson for example if you've got two books about the same topic on Amazon and one of them has you know three reviews and the other one has 350 reviews well you know at least one of them selling very well so that's one way to do it another way that she's a topic that will sell is if it hasn't been published yet but you have a following or an audience or some group of people that you were you know that are out there that will purchase this you may know something that somebody just hasn't published yet also you may be the very you know best representative of your audience so even if you don't know anybody personally you know yourself and you know that hey if I'm into this there's a very good chance that somebody else's as well so it really depends on whether or not you know that interested in selling it sometimes people just you know hey I wrote a a nonfiction story and I really want to get it out and get a copies of it and get it on line so people can buy it and you know you don't know if it's gonna sell you don't know if it's something people will want it on but do your best and check as much as you can so how do you come up with a great title well this is one of my favorite topics to talk about we talked a little bit about this before in product creation but if it's nonfiction here's a great way start with how-to if it's a how-to and usually the people that I teach this to this is mostly where they live in this area they want to you know write down how to do something so I like how to you know blah blah seven steps to you know do this thing something like that quickly and easily write something and there's a lot of information on titling your book on Google there's even a lot of forms foreign posts in create space about how to do that but I like how-to and I like some kind of numerical value here another thing you might want to consider for titling your book is you know you can blog you can even try blahblah in seven easy steps one thing you don't want to do is use idiots guide or something like that to blah blah because they have a trademark on that believe it or not you see a lot of people right trying to write a title the idiots guide to cooking or cooking for dummies well for dummies is already a trademarked thing they're gonna sue you probably for you know confusion in the marketplace you're not one of their officials of dummies authors so you might say instead of blah blah for dummies you might say for regular people or for first-timers or for even non professionals how we spell or even one more for you for the rest of us slash for everybody else right so building model railroads for the rest of us this is you know something that you might consider so if it's fiction knock yourself out doesn't matter because you can name anything you want but for coming up with a great title there are different little formulas like this the broker they work very well remember to keep it you focused and keep it benefit heavy so maybe write your book in 30 days seven steps to instant P you know publish your first book quickly and easily something like that alright I just pulled that off the top of my head but there's the main title write your book in 30 days that's a benefit it's it's not I'm a great author and I'll show you how to do it it's not be a great author like me it's you write your book in 30 days seven steps to instantly publish your first book quickly and easily that's very beneficial it's it's a benefit I'm gonna what am I gonna do publish my first book it's gonna be quick and easy why because there are seven steps to do it so hopefully that makes sense and you can go from there do some more research in the create space forms if you need to and now for the final touch which I really get excited about it's how to get paid to write your own book well here's how to do it sell tickets so what the heck does that mean sell tickets well for example in the predication claims I told the story as well I know a guy who wanted to write a book so he gave himself 20 weeks or something and he of course he had a list so this is easier for some people to do than others but I'm sure you can figure something out and work on this little bonus tip for yourself he had a list and so he sold a 20-week coaching program on how to write your own book he said I will bring in my chapters my 20 chapters one chapter a week and then when I bring in mine every week you can see it you can download it look at it and I will help you write your own that week we can kick around what you've done and then you'll bring your chapter and the next week when I already have my next one so he sold tickets to this coaching group this action group program group whatever you want to call coaching program and had people pay him to watch him you know watch his process of doing his book and when he was done he had a book and of course that book so so he got paid to write it and then got paid again to sell it he got paid twice so you can always sell seats if you will sell tickets to actively writing your own book it's a great way to get paid to write I would also consider maybe as you write your book consider doing a product on how you are doing writing your book how you wrote it now don't steal any of my stuff here even you can use your own words but you know your way what you did is your story and you can tell your story that can be put into a product that you can sell that as well if you're interested in doing that so hopefully this book publishing masterclass gave you the basics and the master higher end you know tactics and techniques that you need to get your book started but above all you have to get it started you don't have to get it perfect you have to get it started and the way to get it started is to just go to step on and get down here oops froze that up a little bit well doing the brain dump is the important thing so you remember what that slide looks like because my adobe locked up just now so definitely start dumping that material out whatever way you need to do it index cards paper I don't care how good its back let's move here there you go that's the first step brain dump all your thoughts into bullets whether it's index cards or a mind mapping software that's what I want you to do first the quicker you get started doing that the faster you'll be on your way to publishing your own book and I really look forward to seeing it so this is trimming Valentine I hope you get your book done and when you do let me know about it talk to you soon

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