Make Money Kindle Publishing: Still Viable in 2019

– Can you make money on
Kindle publishing books? We're gonna talk about that in
today's video, so stay tuned. (dramatic music) This is Self-Publishing with Dale where you learn to publish books and sell and build an
unstoppable author brand. Can you make money publishing on Kindle publishing books anyway? I definitely would love to hear your candid thoughts down below. And now we're gonna dissect exactly what I'm talking about when it comes to Kindle publishing. What is Kindle publishing? Let's not be confused. We hear Kindle publishing and then we hear Kindle Direct
Publishing, the platform. Let's make sure that we kind
of differentiate the two. Yes, they're both interrelated. But what people are
referring to specifically is just publishing Kindle e-books. This particular phrase
actually came at about right about the e-book explosion
a handful of years ago, and there's so many people that have been cited as the sources, a lot of these self-publishing
experts and gurus from back in the day, but we can actually go back to when Kindle Direct Publishing first started in late 2007. The Kindle was the device that was relatively new to the market and a lot of people were believing, well, oh gosh, this is a
loss leader for Amazon. Why are they throwing
so much money into this? They're losing a bunch. Well, you could see that
they hedged their bets on this particular avenue and have won big when it comes to the Kindle e-books. And those are the authors that took advantage of
this platform back then and the ones that are
sticking around today are really making quite
a good living at this. It was right about 2010 that we saw just the
big boom in e-book sales as well as seeing a profit coming from this particular
area of Kindle publishing. And at this particular
point it had only been just a purchase of e-books to where people could actually put it onto the Kindle device or they could read it
on-the-go of some sort. There wasn't yet something in place that is in place now. It wasn't until late 2011 that the KDP Select
program came in to effect. And the KDP Select program
is based like this. It's a lending program that people can put their e-books into it to where people can borrow it as part of a membership of
the Kindle Unlimited program or the Kindle Owners Lending Library. And as they flip through it, you know, you get paid for this. Well how the authors were paid was through a pool of money called the KDP Select Global Fund. This is essentially all of the memberships all added up from this lending program that would then be evenly dispersed to the people that were involved or enrolled in the KDP Select program. So if you weren't enrolled
or aren't enrolled in the KDP Select program then you won't see any of the earnings from the KDP Select Global Fund. Back then, the Global Select Fund
actually started out at a mere, and I'm sorry to, you
know, downgrade this, but it was at a mere $500,000. You fast forward to today the monthly fund for the
KDP Select Global Fund is about $27 million. I know, it seems pretty awesome right, way different from back in 2011. So back then though, the KDP Select program worked like this. People would enroll in
this particular membership, they would borrow your book and if they read 10% of the book, you were paid a portion
of the global profit. So, regardless of the size of your book if they read 10% you got paid X amount of dollars. And if I can recall it was about a buck 35 to a buck 50 per borrow. Where you can see where this
became somewhat imbalanced because there were some indie authors that were putting in gigantic novellas or novels of some sort, and if a person got through 10 pages, they weren't even scratching the surface as far as percentage-wise. Then you have these other authors, and even some ne'er-do-wells that were putting up 10-page manuscripts and one page was read and they were getting paid the same as someone else who had
had 100s of pages read. So you could see there
was a bit of an imbalance. And Amazon came back and they said, "What do we need to do to
resolve this situation. "Oh, what if, all pages
were created equal." In other words, one page
was equal to one page. So any time someone
flipped through the book people would get paid per page flipped. And that would come from
the KDP Global Select Fund. So this actually happened
right about July of 2015 to where the current
KENPC program's available, and that actually represents Kindle Edition Normalized Page Count, pretty much saying that they're estimating a page for a page that way they're able to compare apples to apples, oranges to oranges. But there's a problem folks. Kindle Publishing is inherently flawed. And in more regards than just one. The original theory back in the day especially in the whole gold rush of right about 2010 to 2015 was you just would find a profitable niche or something that had
low competition in it but a high return, and you would just publish
a book in that niche. It was the early days
of Kindle publishing. You would shotgun out your books. You would publish and pray. You would spray and pray, if you will, and you would just shoot it on it and you could literally
just put out a book and profit hand and fist regardless of it being ghostwritten or you wrote it yourself or anything else. Well, those days are gone folks, you know. You can't just expect to just
publish and pray for the best. You can't spray and pray. You can't just find that one niche, publish one book and deuce out because readers are becoming a little bit more discerning about what they're buying
on the Amazon Marketplace or borrowing on the Amazon Marketplace for those in the KDP Select program. And here's the other issue when it comes to Kindle publishing. And I wanna correct people on this especially video content creators that need to get this one right, okay. Kindle publishing just addresses the electronic version of books. Kindle, Kindle folks. All right, we're talking about e-books. What it does is you're
just focusing on e-books. You're forgetting two very viable and highly-consumable areas. And they include, print books. Print books take up the largest portion of the global publication profits. This means that more people
are spending more money in the region of paperback
or hardcover books. People like material possessions. They're willing to spend
just a bit more money on those material possessions. Now, unit-for-unit, yes e-book sales are far higher than that of print books. But people are making more
money through print books. So if you're too busy
saying Kindle publishing, Kindle publishing, you're forgetting that
there's print available. Let's change the vernacular. Let's change the wording. It is either self-publishing or you can call it
Kindle Direct Publishing but either way Kindle publishing does not just involve talking about e-books. We have print books that we need to involve
in the conversation otherwise you're leaving a lot of money on the table and you're ignoring a larger
portion of the audience that may want your book,
in print, all together. And if you are talking Kindle publishing and you're just doing print books then that's great, I'm glad you're diversifying your self-publishing portfolio. But you're missing one
of the growing demands in downloadable audiobooks. There is a growing trend, people are listening to
downloadable audiobooks. They want you content on-the-go. They want to be able to listen to it in transit to work, or working out or while they're cooking, either way downloadable audiobooks are becoming all the thing. And if you aren't capitalizing on this, you are ignoring a large audience that wants your book and they wanna listen to
it rather than read it. So this is what is inherently wrong with talking about Kindle publishing. If you're just looking at
publishing through e-books, I'm not trying to shame you. I'm not trying to tell you that you are doing something wrong per se. I think it's great that you're publishing but if you're not addressing
the other two forms you are ignoring that audience and in turn, you're saying, "I don't want additional
revenue for my author brand" So can you make money publishing
with Kindle publishing? The bigger question is: can't you make money anywhere? Can't you make money
doing just about anything? My lord, I've showed so many ways that you can make money. And heck, we haven't even talked
about a nine-to-five job. Let's be real. You can make money in just about anything. So can you make money? Absolutely. Can you lose money in Kindle publishing? Absolutely, beyond a shadow of a doubt. And I know more people who have lost money and time and energy and a lot of heartache and hassle because they've gotten in to this whole e-book publishing craze. You stand a lot to lose if you go in to this one-half-cocked. Ultimately, before you jump into this and you're wondering can
you make money on this, yeah, you can make money
in just about any place. What do you want? I'm being serious when I say this: what do you want? Is this of interest to you? Is this something that you're
truly passionate about? Like you see this and you say, "Oh man!" You get excited about things. You get it to where you
get out of bed every day and you're going, "I
can't wait to do this!" Yeah. But the greater question
you have to ask yourself, can you stand to lose time, energy and valuable resources like money? Don't put in what you
aren't willing to lose. And let me repeat that for emphasis sake. It bears worth in
repeating and saying this: don't put in to this business what you can not stand to lose. Because the ratio of
people who've succeeded to the people who have
failed in this business is completely imbalanced. And I think you know which side it's weighing heavily in. But the good news is this folks, listen it's not all doom and gloom. I believe that Kindle Direct Publishing is a good viable platform if you really try to maximize the areas of monetizing your particular
author brand and business. And furthermore, there actually is other more unconventional and
some unorthodox ways that you can monetize your business. If you could just go over and take a look at this video about how to make money
as a self-publisher. I'll meet you on over there. Merch by Amazon is one of the other ways that you can monetize your author brand. I see a lot of authors leaving a lot of money on the table on this particular issue.

13 thoughts on “Make Money Kindle Publishing: Still Viable in 2019

  1. I was cheated by some so-called gurus and wasted money on learning KDP publishing. In the end found out that if no reviews, you're not gonna sell the book. But Amazon has changed the rule, people who doesn't spend at USD 50 are not qualified to write a review. So I finally get nothing in return for what I have spent. Those guru just wanna earn evil money by pushing us to the dead.

  2. Great video! I love being an author even though I haven't made a lot of money (yet). Could you do a video addressing the whole "pay to play" concept going around in the self publishing world?

  3. I think Amazon as a whole is the best way for the small guy to make money online…and become a big guy.

  4. This man, Dale, is amazing. He replies to every comment…together with his expertise in the subjects he discusses. Salute, bro.

  5. Anybody can get published Amazon-wise. People just have to know the competition's just as severe as traditional. It's just a matter of being hungry enough for it. Thanks, Dale.

  6. I do all three formats. I highly recommend Findaway Voices for audiobooks. They are new, and they are still getting some things together. Even so, they supply 31 audiobook suppliers including Audible and Apple. As for Kindle, to be honest, they are 95+% of my ebook sales. So, yes. In fact, right now I'm tracking sales there vs. Kobo and Nook. As for making money, if I was healthy I would be killing it. If you write books people enjoy, your readership will grow with each release and those readers will go back to read your first books. As a wise woman told me last year, this is a marathon, not a sprint. If you have health issues like myself, and other writers, that marathon may be a little longer than it is for others.

  7. EXCELLENT – You can make money anywhere (including in publishing) in 2019 but are you willing to work long enough and hard enough for it?

  8. I would love to go with audio but the 2 quotes I have gotten are both around the $1,000 mark for a short book. That's just way to much of a gamble. That said, I am just back into being passionate about writing for the first time in 30 years. I'm writing for the passion not for the money but hey, I like money as much as the next guy and dam sure not ready to gamble $1k on probably not even breaking even.

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