How To Make Money With Fiction Publishing in 2018 | Amazon Kindle Self Publishing



hey everyone I'm Mecca here for my self publishing blueprint and I am sitting down with carla marie from carla marie publishing and she is no stranger to this channel i am so excited to talk about all things fiction publishing today and I am gonna be specifically asking her your questions that you've been posting me over the last little bit and then we got a little surprise we have coming up at the end so make sure you stay tuned but Carla welcome back to the channel great to see it hey thanks so much for having me on again hey it's great to have you I gotta ask how's how's the lake how's the view I don't know if you're alright yeah are you doing like a can you turn the computer and show people you know like I don't know if you can't don't worry sweet I am a big well I've talked to you about this I'm a big fan right so I love views of lakes and oceans you know kind of live my ideal life right now yeah I live in a pretty sweet spot it's particular Summerland I live in Penticton and it's today it's 30 degrees Celsius hold on I'm gonna see if I can match your 30 with with oh look at that 30 31 that's just stunning you got your own private beach down there nice view is that Lake Okanagan yeah yeah it's awesome go back inside thank you so much for first showing that in fiction fiction publishing self-publishing is paying for that beautiful apartment in that beautiful view I both of you who don't know Carla I'll link to her channel in the description she's originally from Regina it's not a small little town but it's a smallish city in central Canada and she's living over over in the lake you've been there for like eight months yeah I've been here since last September first so about that yeah actually and I am I'm not from Saskatchewan actually from Edmonton you're from Saskatchewan for a long time and before that I lived in BC I've been all over western Canada so cool but I love BC and I'm happy to be back yeah awesome all right so let's talk all things fiction you are the fiction Queen if somebody wants to learn how to do fiction publishing specifically in the romance genre a niche without a doubt the they go to you so congratulations on setting yourself up like that and really dominating so so to speak at the marketplace there but let's uh I want to talk about how do you get into fiction let's say you've decided to go into fiction versus nonfiction where do you start can you walk me through and and everyone to walk them through the the steps is it similar to nonfiction where you're gonna do your niche and keyword research and then just figure out a title book title and get it out sourced throw it up there are similarities for sure number one the first thing you're going to be doing is nice research so you're gonna look in the Kindle Store and Amazon and see what is already selling what do people want so sometimes I have people that are they're like oh I hear romance sauce really well so I'm just gonna publish a romance book just like a love story okay now if you need to dig deeper into the bestsellers see what they're about see what um what the themes are in the book that kind of a thing and then starts to get an idea from their what niche you want to target for your books and the thing is is to get pretty specific and then build an audience around around that nation target readers who are interested in that and want that so you're taking a look at the best sellers seeing what's already what's already training what's already doing well you know what the marketplace is is just demanded so to speak great yes definitely that's the thing you need to be looking at that and filling in need for what people are looking for and so you've had like yeah look and see where the demand is already what is trending what's hot what people are really into and then you can target those readers and and create books for them that they're gonna love so let's say once we figure it out we do you have to stick with with romance no no totally and that's the thing that the process that I teach it can be applied to any fiction these I mean my success has been in romance my clients primarily their success has been in romance I've had a few clients who have gone off to other genres and done well but so since I'm teaching from romance a lot of the promo opportunities and stuff like that that I talk about specific ones are specific to romance but the general process of publishing and fiction and building the audience and everything I mean I can it can be applied to any in fiction nation to any fiction nation okay that's good because I know that's but that is a question that's popped up quite a bit and even once when students come to me hey does your course work with I'm fixing or fixtured or only nonfiction I say well principles are similar there will be a point in time I think where you do need more specific fiction things for sure it's different on the back end too like what you can do in the back end of nonfiction and we can do in the back end of fiction and so that's where they differ a lot I mean on the back end is like wait where you can direct your readers at the end of the book like to other opportunities or whatever those of you who might not be familiar with that that's whereas like you might sell us some affiliate products with nonfiction books and I was having a discussion with somebody and that's where nonfiction readers if you set your business up right that's where really you're gonna make the big bucks is selling not or selling affiliate products to your email list that you got from your Kindle books right whereas fiction I'd say it's when you're talking apples to apples income from Amazon fiction is leaps and bounds ahead of nonfiction as far as well from what I've seen for front-end sales yeah for front-end sales that's really putting it yeah for sure yeah so what about book creation is it a similar process do you the companies you used II prefer freelancers over companies whatever that whatever that aspect of the business so up to this point yes using like hiring my own freelancers through up work has been a a better choice I personally I haven't used companies for fiction since ever for nonfiction I used some and I've had students who have come to me some like newer students who used some companies for outsourcing fiction I just didn't have good experiences with them so I ever encouraged people to develop their own relationships with writers that being said I'm not I'm not going to kind of mentions this specific platform yet because our relationships in its infancy but there is newer company freelancing freelance writing company like writing services company that on the market now has a website and everything cool we're doing some beta testing with them to see the quality and everything because I mean that could really help some some people that struggle with finding writers you know to give them some kind of done-for-you option there I'm still writing that's what I love about the writing company it's just done yes for sure it's done yeah I mean if there it is possible for a company to do that high quality with fiction then that'd be great so like I said I'm beta testing with company with some of my students so we'll see how it goes yeah that's interesting that is interesting um what about getting your you're picking your title your subtitle your cover you can what are some some pointer to you could give people who who might be struggling with that area okay so again this is a place where you go and look at the bestsellers and you'll hear me say that over and over and over again so you want to go and see what the bestsellers in your niche are using for their titles what kind of words are they using are they words that are related to emotions or they're words that are related to people to objects that kind of a thing what's in the subtitle field are there subtitles that's gonna vary from niche Tanish as well and for covers as well you want to look at the covers of the best sellers are selling really well in your niche and pay close attention to how they're set up what kind of images are they using what is the font style where is the font located on the cover where's the author name what kind of colors are used what kind of a feeling do you get from the cover so those kind of things are what you should pay attention to and I mean I would love to make this more complicated than it is but it's actually quite simple it's like you can look to your bestsellers see what they're doing and use that as a guide to create something that is really in line or aligned with the market and what people want to buy what they want to read that's interesting what what do you recommend for your students to spend on a cover in nonfiction we're spending five to ten dollars I tell them for your first book by ten dollars all you need once it's profitable maybe reinvest and kind of cover ooh how do you take that not enough for fiction really okay non-fiction cover look at nonfiction covers compared to fiction covers some of the day's nonfiction covers they just have text on them you know like it's and do that in 20 minutes in canva you know I'm not to say that some they aren't really good some of them but yeah no I hear there are a lot more nuanced and so what was what should the average person spend for a fiction company yeah price play I mean if you can luck out and find a good Fiverr gig then great you know do that I would recommend always using your own stock images and not kind of relying on the the Fiverr gig to get the stock image for you but I'm telling my students usually around at least $40 for a cover forty to fifty dollars that gets you like a decent quality cover really okay maybe some of your more successful students what would they be spending would you say like oh yes even more 150 Wow really huh oh yeah for sure you want to make money you're spending the big bucks of fiction and a cover will make or break Oh 100% 100% so it's worth it to spend something maybe maybe a fan fiction publishes maybe we got it all backwards they're just they're just different non-fiction covers are it is different it's easier to have a higher quality nonfiction cover yeah I don't know yeah no it's not well there's more artwork that goes into a fiction cover right right like I'm thinking the pictures in my head and and stuff it they are we more artistic and everything whereas nonfiction we just they don't need that yes right so yeah two separate things let's keep talking about the price point for a second for nonfiction I I always recommend people a it's usually gonna be 200 to 300 dollars to really at least follow my blueprint two to three hundred dollars to to get your book up all right depending on be a little lower if you're doing more work yourself or whatever the case is what's the average cost to get started with fiction publishing what do you say I would say for your first book if you're doing like a thirty thousand word novella spending a cent and how a word on a writer taking me to 450 right there and then a cover so that takes you to about $500 and I recommend that when you're just starting out not to invest in a lot of paid advertising because it's really hard to get a different or it's difficult to get a good ROI because of the fact there isn't an opportunity for very much read-through can only have one book published right so great um yeah so at the beginning when you're building up your your business at the beginning you're you're spending your money on creating the books on the covers autoresponder email autoresponder you know just certain monthly fee it's not it's not that much when you're starting out at all but then when you start publishing more and you get that snowball going and cross-promoting happening and whatnot then you start to see revenue come in and then you can as you have more books and you can start doing some paid advertising because like you have all these other books that a reader can read 3 2 which would make that your paid advertising have a better ROI so about around $500 or so to start roughly yes okay okay it makes sense it makes sense it's much longer books cover so you know it's more complicated yeah and okay hey there are some questions that some of my students been asking you um so I want to take some time just kind of dive in dive into those hammer through those so Jacob s how do I increase my conversion rate for email signups is offering a free pdf book an optimal incentive for a sign up what would you say this Oh 100% yes you want to offer a really high quality books you don't want to cheap out on the lead magnet you want it it doesn't mean it needs to be really long you don't have to offer a full-length novel you can offer a novella for yours for your lead magnet but it needs to be high quality and needs to have a killer cover like that makes a huge difference so really put some effort and investment into the cover it's they cover for your lead magnet for sure and make sure it's really dialed into the niche that you're trying to target so really attracting those those ideal readers who are then I'm going to read through to everything else that you put it Mary asks our keywords as crucial in fiction i this is in my opinion I don't think they're they're still important but not as important as a nonfiction interesting yeah because a lot of people will go into the Kindle Store that are looking for specific information for nonfiction and they'll type that into the keyword search okay and then you know your books if you're publishing in nonfiction they'll come up in the results for that keyword but for nonfiction I mean if I'm publishing um you know dragon shifter pregnancy romances after pregnancy romances it's not as likely that a reader is going to go in and type in a specific keyword in the search bar looking for something they're more likely gonna find your book by doing a category search like looking at the paranormal category normal bestsellers also looking at the also bots so you know they're looking at other authors and then your your book has comes up in the customers also bought you know it's kind of like it just just clicked to me it's kind of like I'm picturing myself back there Oh Rodgers video Blockbuster Video at a video store you know you're you're you're sir you're just looking through all the you're looking all the covers to kind of see what comes out at you and then all of a sudden that's where you want to go or if you're like hey let's feel like a laughs I want to go to the Comedy category comedy section right but you're not thinking of a specific title or whatever the case is that's kind of what you're talking about visibility is always good that's why even you know like I was saying if you're to have a few books published starting to do odds is a good idea because then your covers are just getting some visibility on the Kindle Store on similar books to what you published so getting that visibility is always a good thing but in fiction a lot of the sales and sales that you're gonna get are from outside you driving outside traffic that's key is huge it's honest that is that is absolutely key yeah okay let's do the next question TAS that ESS how do you how do you even break into a market what appears to be saturated dominated by select few so romance fiction is is it the most popular fiction niche would you say on Amazon Kindle yes yeah for sure it is like it's crazy like the top if you look at the number of romance books in the top 100 in the store it's it's there's a lot of romance in there or like contemporary romance I think I was recently looking at the top 100 contemporary romance books and the number 100 book was like 280 or something so the top 280 books in the Kindle Store a hundred of those are contemporary romance Wow yeah super competitive so let's let's talk with that yeah how do you break into something like that like for nonfiction it would be trying to get into the health of fitness or the self-help knee a short something competitive like that what are some what are some tips or pointers she could give give people I think having kind of an overall accurate perception of what it means to be in that competitive niche is different in when it comes to fiction and nonfiction so this is what I'm saying is that you don't need to be a top 500 author in order to do really well and so sure there's a lot of competition when it comes to something like contemporary romance but competition is good because it means that there's a ton of people to sell to and the readers that are buying romance books they're not just buying what I mean I'm not just buying to people who are buying health and fitness books sometimes they will only buy one or two right so you are targeting something where there is a ton of readers and if you're publishing consistently and you're building your audience and that is so keys you're building a mailing list you're building an audience you're engaging in a relation ship with these people they are gonna buy your books everything you're putting out and so sure some of my students from the past few years are enormously successful like top 100 authors very very successful but you don't need to be on that level to do really well right and so it's uh yeah it's it's all about brand building and providing really high quality books that are targeted at a specific reader that's how the business is that's great so it's really in order to get into the super competitive niches just run your business like a business run it like a business yeah really pay attention to branding pay attention to engaging with your readers with your audience and and making sure that the stories you're delivering are satisfying whatever new thing they're looking they have with regards to like the entertainment they're looking for so and you can ask your readers that's the thing you can ask people what do you love and a way to do that without even asking readers is go and look at the reviews of bestsellers right now like go to the Kindle Store in any niche look at the top look at the reviews the positive and negative reviews of the bestsellers and that will tell you exactly what you need to have in your books and exactly what you need to not have in your books and know the negative reviews are super helpful because you can take that information and immediately apply it to whatever you're doing so it's like a book if the negative reviews are all saying like oh it was you know super sloppy and it needs to be edited no you see that in a lot of bestsellers then if you go in and you make sure that your book is dialed in as far as like editing goes it's gonna be less likely that you're gonna get those negative reviews so next question is how good is the likelihood or probability of making a sequel without the reader thinking that it's a gimmick or extend of being done that's an interesting question because in fiction sequels happen all the time I mean yeah yeah for sure it's never considered gimmicky in fiction alright not this perfect title and descriptions okay any any pointers or tips on on on that I think I'm ready touched on titles with looking at bestsellers descriptions your goals your description is to keep the reader reading to the end of this description and so you need a really powerful headline and you need something that is speaking to the readers emotions and this is for fiction and nonfiction right so talk less about the features and benefits of whatever you're offering and talk more about the transformation that the reader will have from reading the book so in nonfiction that means how is this gonna provide the solution to whatever problem they're looking at solving by buying your book and in fiction that means what kind of emotions is this reader gonna feel as they're reading in the book and so one golden rule that I have for descriptions with fiction is to show not tell so don't just tell the story like this happened and then this happened and this happened like in the description and instead show the reader an emotional side so really bring the reader into the world of the characters and into the world of the story and if you look at some of the best-selling descriptions they can really help guide you in what is effective cool cool can you make it as a lone wolf in fiction without networking with other top fiction authors it's a lot harder and it's a lot slower cool let's just leave it at that okay is there a maximum number of series you'd recommend I'd say just until they stop lying yeah no yeah just keep going right name is popular and your series or do do you mean in the number of series books because maybe yeah and if series are more successful than individual books and the maximum number of books you'd recommend in a series okay let's get so yeah series yes series are a good way to go with fiction because you can get the reader involved in you know this specific world of the series and maximum number of books for a series I mean seen up to 10 being good but even just doing a series of like four or five that's that's even even sufficient so yeah just like how long do you need like hell I mean like how much do you need to feel like that's complete but the thing is if readers are loving the books in the series then keep it going for a while why not how do you engage your audience so that can braving fans okay okay sure so be sure you're communicating with your audience in multiple different ways so you know there's mailing lists there's Facebook those are the two primary ones of course where you can actually just you can actually communicate with them and when you're doing your communication talk to them in a conversational tone treat them like people people want to be engaging in personal connection because everything is so automated nowadays and everyone is just like so used to getting bought emails and all that stuff don't make it personal ask your readers questions when they email you reply back so really be engaged and it's amazing like the things readers will tell you and the way they will respond to you when when you ask questions and really show that you actually you actually do care about them it's pretty amazing and that's how you turn them into fans and also of course providing good value through the books that you're offering and making sure that you are filling their needs so asking them like what do you like what do you want to read more about and and taking their input and then using that to to guide where you go with your books alright so just one more question here what are your strategies for crafting new plots for your writers or how do you handle at okay I personally don't do that because I'm not a writer so I hire writers to make my pots and and then execute the stories and so what I do is I do the nice research and so I look into the Kindle Store see what's trending find those themes I give those to the writer and the writer does the the plot outlines for me cool simple yes sure hire the professionals right yeah do what you're best at and then outsource so with that being said I am the professional when it comes to doing the nice research you know that is my role that is something I want to do and I continue to do and I'm very involved in doing that in my publishing business still leaving nice research up to a writer is not a good idea because that may not be their specialty in the citation you're ready some writers they want to like make your covers and they want to like choose your title they would do all sorts of things but you have to ensure that you are doing all those marketing aspects including the niche marketing or the niche research and then the writer is you know executed based on that input from you right this is fantastic fantastic all right that's pretty much all of them there okay thank you for that all right let's talk about what what we have coming up for everybody on May 28th sure cool do you want to explain it yeah sure so Mike and I are doing a live webinar together first time we've done a lot of over no together singing and talking to you more about self-publishing fiction self-publishing and I'll be transparent there building an opportunity to join my program in in the webinar so we're gonna be on there together we're gonna do some live Q&A at the end of the webinar as well and I'm really looking forward to it I think it'll be a great way to connect with somewhere people in your audience and get some more out the questions answered yeah it'll be it'll be fun I know like I these questions were asked it's like within the last 24 hours so I'm sure there's gonna be some more in there especially once people start watching this video might get their gears thinking and everything but so it'll be on May 28th 6:00 p.m. Civic Center time we'll have a link for the for the registration it'll be the link them in the description I'll just make it the first link down in the description super easy freebie to sign and what do they do they click that yeah they'll go to a landing page to register for the webinar enter your name and email and then you'll get a special link to join the webinar and yeah the webinar is on Monday the 28th at 6 p.m. Pacific sounds good sounds good well hey thank you so much of course taken some time here and and chatting all about fiction I know we don't talk a lot about fiction on this channel but when we do I like to bring the best in the business so thank you guys enjoyed it thank you don't forget to Like comment and if you really like this hit subscribe till next time everyone speak to you soon

12 thoughts on “How To Make Money With Fiction Publishing in 2018 | Amazon Kindle Self Publishing

  1. She is a scammer. You can find online tones of testimonials and the price of her course omggggg is she crazy??? Im surprised to see her on your channel Emeka 😦the crazy part is she sounds legit. Like she knows her topic. Anyway…too hard to find who is legit in the online courses world.

  2. The best way to make money from self-publishing is doing what these two do: sell instructional content on how to make money from self-publishing.

  3. Why does no one who does these publishing things ever say a book they published, pen name or not? Random House, and mass market paperback do. I'm wondering why. This is not being difficult, but if I'm going to get down with the movement, I need to be able to find the work, as should you.

  4. Thank you, I’m in the development stage of a non fiction book at the moment.
    Your videos are helpful in understanding the processes involved in getting to the target market.

  5. Very good interview! Karla is an inspiration! Interesting what she says about writing company vs. freelancers; I have read so many horror stories about freelancers that I just go directly to companies, at least the final product is edited and readproofed.

  6. Emeka will u be coming out with a fiction publishing course? I hope so!! I know you will make it affordable. $2000 for Karla course is really high, and overpriced, most can't afford that.

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