You are watching The Book Club! Every Wednesday we handpick the best books to improve your life! Welcome to ALUX.com! The place where future billionaires come to get inspired! If you’re not subscribed yet, you’re missing out. Hello Aluxers! Welcome back for another great video presented to you by our small but amazing team here at ALUX.com. Today we’re taking a deep dive on look at the best book on branding you could find on the market. Branding represents the promotion of a specific product, service, or organization by means of advertising and distinctive design. Although branding started over 4000 years ago, it wasn’t until the age of television that people started making massive amounts of money in the branding industry. Today, the competition in the industry is crazy stiff and the quality standards are practically identical but it’s a multibillion-dollar industry and everyone wants a piece of the pie, which is why we want to give you a helping hand in becoming the best! So, let’s not spend any longer than we have to and jump in and see the best books on branding. Number 1. Made to Stick by Chip Heath and Dan Heath The authors dive deep into the psychology behind ideas to understand what makes a social trend viral, and what they discovered is that every viral message or idea has 6 particular traits; simplicity, unexpectedness, concreteness, credibility, emotions, and stories. Made to Stick is a provocative, eye-opening, read that will show you how to implement the previously mentioned traits, which will transform the way you communicate your messages to the world. Knowing the anatomy behind viral trends could be crucial to your business’ success and you can find that out if you get the book from the link down in the description, or if you have a hectic schedule an audiobook might be best for you. You can get the audio version of the book free of charge if you go to alux.com/freebook and sign up for the first time! Courtesy of our friends from audible. Number 2. The Road To Recognition by Seth Price and Barry Feldman In the road to recognition you are presented with 26 important ideas that’ll give you a hand in developing your personal brand. Along with these ideas the book offers a ton of actionable advice that you can start practicing right away to achieve your professional goals. Number 3. The Choice Factory by Richard Shotton This book is entirely dedicated to the decision making process. Shotton explores how human behavior is shaped by psychological roads, cognitive biases, and attribution errors. All of these are dissected in the book and explained how they contribute to the decisions made by consumers. The choice factory is a straight-forward and enjoyable book that’ll show you how to use the information presented here for the benefit of your company and brand. Number 4. Building a StoryBrand by Donald Miller Communicating to people what your company does and what it has to offer is an essential part in building a brand. Building a storied brand outlines the importance of having clarity in your message so that people can understand what you’re all about and how you can contribute to their needs. It’ll show you how to talk about who you are and how unique is the value you bring to the table. Regardless of the branding campaign, you’re working on this book will transform the way you talk about who you are and what you do. Number 5. Contagious: Why Things Catch On by Jonah Berger Voted as the best marketing book of 2014, contagious summarizes years of research when it comes to the success or failure of a product. Berger reveals 6 noticeable elements that will make the experience of your brand unforgettable. This book aims to show you how to apply; social currency, triggers, emotion, practical value, stories, and public to make your next product or service very contagious. See what we did there?! Number 6. Positioning by Al Ries and Jack Trout In this book, you’ll learn how to leverage your strengths and weaknesses, as you as your competitors’, in order to position yourself favorably in the public’s mind. Although, the concept of positioning is not always easy to understand, the book provides a sublime framework for creating brand strategies and it’s essential if you wish to succeed in today’s competitive world. Number 7. Confessions of an Advertising Man by David Ogilvy Known as the ‘father of advertising, David Ogilvy revolutionized the world of advertising by pioneering ideas and creating an inspirational philosophy. Confessions of an advertising man relay Ogilvy’s principles and secrets which helped many brands to reach enormous growth. Among advertising principles and secrets, this book also covers corporate ethics, people management, and office politics forming an essential blueprint for a great practice in business. Number 8. All Marketers Are Liars by Seth Godin This is a must-read for all entrepreneurs, business leaders and, especially marketing professionals. Here, Godin explores the idea of storytelling and why it’s so important for marketers to relay authentic stories that will resonate with consumers. He goes on to say that stories are the future of an organization, and it’s what will set your products and services apart from the competitors. If this book caught your interest then you can get it from amazon and pay 32 dollars, the link is in the description or head over to alux.com/freebook, sign up and get the audio version of the book for free. Thanks to our partnership with Audible. Number 9. Be More Pirate by Sam Conniff Allende Here’s a piece that revolves around unconventional thinking and why, sometimes a violation of conventional rules is key for the creation of the best products and brands. Be more pirate makes numerous references to the history of piracy and forms a compelling picture of why it will help you have a better grip on the future. Number 10. Zag by Marty Neumeier Zag is an easy step-by-step guidebook on how to stand out from the crowd. Neumeier talks about a framework that always helps him name products, companies, and services effectively, basically creating strong identities for every project he undertakes. He, also, reveals why any brand is guaranteed to lose without radical differentiation. This might sound like is difficult to understand, but if you head over to our video top 10 most valuable luxury brands you’ll understand what Neumeier is talking about.
Just click or tap in the top right corner to check it out. Number 11. Hello, My Name Is Awesome by Alexandra Watkins This book is ideal for anyone starting out and trying to come up with a powerful brand name that will stick for years. Watkins suggests taking an objective approach in finding value, meaning and emotional resonance in a brand name. She comes up with a system of ‘’SMILE & SCRATCH’’ as a way of testing the potential and success of your chosen name. The book provides plenty of advice and examples of names that’ll help you out in creating the next global brand. Number 12. Bigger Than This by Fabian Geyrhalter In his book, Fabian Geyrhalter takes an in-depth look at commodity product brands and how they become universally beloved brands. He, also, stresses the importance of storytelling, and why brands need to embrace 8 simple characteristics if they want to resonate with people and create a loyal following that leads to a strong, successful brand. Number 13. What Great Brands Do by Denise Lee Yohn This is a book that takes everything apart down to the science of how great brands are created from the ground up. The author emphasizes a number of strategies that you need to start using if you wish to build a better, stronger and more successful brand. What great brands do intends to shift the way you think about working with brand-building making it ideal for all business leaders and entrepreneurs. Number 14. Playing to Win by A.G. Lafley and Roger L. Martin In, playing to win Lafley and Martin reveal how they managed to drive Procter & Gamble’s value up by a hundred billion dollars, to double the company’s sales and quadruple its profits. Playing to win presents a proven method focused on 5 main strategic choices successfully applied by many other iconic brands, like; Gillette, Olay, Bounty, to create global brands and global products. Number 15. Guerilla Marketing by Jay Conrad Levinson In this book, Levinson created a formula that you can use to spin any situation to your advantage. He talks about some great management practices that can be used especially our times when technology is evolving so rapidly. Although it was written in 1983, this book holds timeless principles that can easily be applied to a brand from any day of age. Well Aluxers, we hope you found this list very valuable and used at least one of these books to aid you to create a brand that’ll find success in your chosen niche. Before we take off we’re curious to know: Which brands from today will survive for another hundred years?! What do you think?! Let us know in the comments. Aand of course, for all you loyal Aluxers still with us, here’s your bonus book! Number 16. The 22 Immutable Laws of Branding by Al Ries and Laura Ries This has become an indispensable tool for many marketers in the world. The 22 immutable laws of branding provides a plethora of iconic brands and how they created their legacies, along with a roadmap of 22 key rules, that shape the brand-building process, so you can do the same. Thank you for spending some time with us Aluxer! Make sure to subscribe so you never miss a video. If you want more we handpicked these videos you might enjoy. Or head over to ALUX.com for the best in fine living content on the planet. Be apart of the largest community of luxury enthusiasts in the world and tell your story.